| The talented newcomer of the outdoor equipment industry, Mountain Hardwear has rapidly established itself in a field of veteran brands. Exceptional products and solid business practices have brought the company the respect of industry insiders. The company enlisted Mandala to translate this hard-earned respect into a powerful consumer brand. Mountain Hardwear presents its face to its customers |
in many ways — through enthusiast magazine advertising, point-of-sale materials, product packaging and extensive sponsorship programs. We approached Mountain Hardwear as a whole, first seeking a voice for the client that communicates the honest authenticity of the brand. Second, we sought to draw all of the communications materials together graphically, so that the |
point of sale posters, hangtags, product packaging, etc. all combine to communicate the soul of the brand.
2004 saw the acquisition of Mountain Hardwear by Columbia Sportswear Company of Portland, OR. The new owners moved account responsibility to their own long-time advertising agency and thus a successful relationship came to an end.
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